Evolutionary Database Development

Target marketing always involves list segmentation, a process of elimination that separates and groups consumer data by varying criteria. It’s a simple concept with sophisticated applications. List segmentations get very tricky very fast, and sorting apples from oranges can make you crazy as a fruitcake. Lucky for you, OCG experts pride themselves on evolutionary database development—list segmentations that overcome practical obstacles to real-time, real-world database factoring, and ride the waves of statistics that change literally overnight.

• Professional database advice and analysis
• Short- or long-term database planning and integration
• Design custom database software or select an appropriate system
• Complete database administration, installation, configuration and support
• Execute list segmentations for personalization and cross-media marketing
• Buy specialized databases from reputable sources
• Quickly compare present consumer data with historical trends
• Intelligently plan and review your database ROI