Personalization Platforms

Personalization is the point where marketing meets relevance: When something has your name on it, it suddenly gets a lot more personal. OCG personalization experts understand, analyze and utilize the unique customer profiles that add value and validation to all your marketing—whether by telephone, direct mail, email or online. Personalization architecturally filters and applies definitive data about individual consumers, so you’re reaching your most response-ready consumers with every phase of your targeted marketing campaigns.

Personalization resources from OCG:

Variable data printing
• Personalization for target advertising, relevant product recommendations, and custom pricing
• Dynamic content management servers
• Browser-based corporate portals that retrieve or deploy customer data
• Web-mining components for data collection, pre-processing and analysis